YouTube is many things to many people. It can be a source of entertainment, a social networking site, and a virtual library. However, have you ever thought of it as a YouTube marketing guide? You should. With over one billion users worldwide,
YouTube is a virtually boundless frontier of potential customers. Here are 11 reasons why you should implement YouTube marketing as a tool to promote your business.
YouTube Marketing Is Easy
Do you have what you need to get started on YouTube? If you have a smartphone, the answer is essentially a yes. First, you can use your smartphone to access YouTube and start up your account, and then you can use the camera on your phone to start creating content almost immediately.
Of course, you can also invest money in video equipment to increase your recording quality, but you don’t necessarily need to. YouTube users connect with content that is relevant and entertaining; production value is a minor consideration.
It Is Relatively Inexpensive
As you are probably already aware, advertising on traditional media outlets like television and radio always costs money. By contrast, you can start up a YouTube marketing account and begin posting videos for absolutely free. This is of great benefit if you’re a relatively small business and make money online, just getting started and don’t have a huge advertising budget.
However, if you do have the cash to spend and really want to wow potential customers, you can pay a fee to create a branded channel, which will provide more features and options.
make money from YouTube
YouTube sells advertising as well, and due to its high visibility, it’s an excellent way to spend your advertising dollars. As your channel gains popularity, you may have the opportunity to monetize your YouTube channel and improve your video marketing strategy.
Monetizing means that YouTube will run ads on your videos and share the profits with you. If you then channel your YouTube monetization profits back into your advertising budget, your advertising can pay for itself!
YouTube Marketing Is Versatile
Whether you want to post tutorials, testimonials, interviews, or live performances by your band, you can limit the content that you can create and post to YouTube by your imagination.
YouTube users gravitate to content that is personal, useful to them, or entertaining. The most successful YouTube marketing content incorporates all of the above.
With that, you should avoid posting content that violates YouTube’s community guidelines as detailed in their Terms of Service.
For the most part, the community guidelines are straightforward, commonsense rules about avoiding violent or sexual content, harassment, spam, and misrepresentation. Where you want to pay particular attention is YouTube’s copyright policy.
Using copyrighted material in your videos can garner copyright violations called strikes that can ultimately lead to them deleting your account and removing your videos.
Even if you avoid strikes, using copyrighted material can negatively impact you and your business in other ways. For example, the copyright holder may allow you to use the copyrighted work in your video but monetize it. This means that ads can run on your video, but the copyright holder will pocket the profits.
Needless to say, you don’t want someone else profiting off the videos you create to promote your own business.
In the United States, people use some copyrighted material without permission if it meets certain conditions of fair use such as materials used for critical or educational purposes.
It is best to become knowledgeable about the copyright laws in your country before you post any copyrighted content. That way, you’ll not only know what not to do. You’ll be more able to effectively defend yourself if you feel that people are targetting your video unjustly, or violating your fair-use rights.
Of course, the easiest way to avoid copyright claims is to only post original content.
Integrable On Multiple Social Media Platforms
If you’re taking full advantage of all the social media marketing tools available to you, all your social media platforms can work together to provide an integrated experience for your potential customers. You can easily embed YouTube videos on Facebook and Twitter, as well as your main website.
By the same token, you can provide links to your other social media pages in the description of your YouTube videos, so that potential customers who discover you on YouTube are easily pointed in the right direction to make a purchase or engage your services.
YouTube Is User-Friendly For You And Your Customers
YouTube is the number two search engine in the world, second only to its parent company, Google. Even years after the content has been uploaded, it’s much easier to find a particular video on YouTube than it is to find a specific Facebook post or tweet.
In the latter cases, your customers may have to waste hours scrolling through pages of archived posts. While Facebook and Twitter are searchable as well, YouTube’s search interface is considerably easier and less frustrating to use.
Helps With Search Engine Optimization
As previously mentioned, YouTube marketing videos are easy to embed on platforms such as WordPress, and having videos embedded automatically improves the chances of your website rank higher in google and also coming up in the first page of search results.
Moreover, adding strong keywords to the meta description of your videos makes them more likely to feature prominently on search engines. Also, since most results yielded tend to be text-based rather than video-based, your video will stand out among the others and attract the attention of your customers.
YouTube Reaches Many Demographics
Young and old, male and female, over one billion people from all over the world already consume YouTube content. Thus, your targeted audience is almost certainly on YouTube already waiting for you to connect with them.
Furthermore, because of the vast global YouTube audience, with 70 percent of its traffic originating outside the United States, you may be able to connect with viewers from all over the world that you never dreamed possible and gain customers that you never even considered targeting directly.
Lets You Communicate With Customers
Through the comment section on your videos, YouTube marketing allows you to communicate with your customers directly. You can answer their questions about your products and services, helping them to make an informed opinion.
You can respond to their comments and show a human side to your company. In any case, you can increase confidence by showing a concern for and a commitment to your customers. Establishing a personable relationship with your customers is more likely to increase their loyalty to your brand.
However, as with most good things on the Internet, there is a downside to enabling and accepting comments: trolls. If you’re not familiar with the term, troll is slang for a person who deliberately leaves negative inflammatory comments just to garner a reaction.
Like many pests, trolls are annoying, hard to get rid of, but mostly harmless. In most cases, it is best just to ignore them. If trolling behavior does go too far and violates YouTube’s community guidelines in regard to spamming, cyberbullying, etc., you can report them.
However, if you choose to deal with trolls, be sure you always take the high road.Stooping to their level of rudeness and pettiness could reflect badly on your business.
YouTube Helps Build Your Credibility
If a picture is worth a thousand words, imagine what a 5-minute YouTube marketing video could be worth to you. A video demonstration of your product in action can help you objectively back up your CPA marketing claims. Also, it can show the value of your product to your customers.
Tutorial videos can firmly establish you as an expert in your field. Video testimonials from satisfied customers are more impactful and convincing than written endorsements.
Provides Feedback On Your Videos’ Performance
You can find the number of overall views, likes and dislikes right underneath your video. Thus, everyone who views it, including you, can see at a glance how your video is performing.
More than that, YouTube also provides detailed analytics charting items. This includes overall channel watch time in minutes, average view duration, most-watched videos, viewers’ gender and location, where traffic is coming from.
When you know how your videos are performing, you can use that information to increase your traffic. For example, say you post two types of videos: tutorials and testimonials. If your tutorials are gaining more views than your testimonials, you may want to focus on that type of content.
If a low percentage of your traffic is coming from search engines, you may want to evaluate your use of keywords in your videos’ meta descriptions to direct more search engine traffic your way.
YouTube Is Viral
“Viral” is a term that refers to a video that is shared by viewers with other people within their social network. Viral content is to digital marketing what word-of-mouth advertising is to traditional marketing.
People who enjoy your content are more likely to share it with their friends and acquaintances. Also, a recommendation from a friend is more likely to engage potential customers.
YouTube marketing offers minimal financial risk and potentially unlimited rewards. If you haven’t yet put the “you” in YouTube, now is the time to start.
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