Top 6 Hottest Types Of Products To Sell On Amazon

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E-commerce is becoming more and more popular, both for the convenience of shopping from your couch and for the bargains you can find on big-name websites like Amazon.

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Get your piece of the action and sell stuff on Amazon. We’ll tell you how to figure out what kind of item sells best and get you ready to start selling.

Top 6 Hottest Types of Products To Sell on Amazon

More and more brick-and-mortar stores are closing because more and more people are buying the things they need online.

Anything from paper towels to sofas, from coffee beans to frozen meat, from snack box subscriptions to clothing rental subscriptions can be purchased from a website.

Now is the time to get in on the e-commerce business, but it can be hard to figure out where to start.

Amazon is one of the most popular websites for buying goods online.

Almost half of online sales around the world happen on Amazon. If you want to sell stuff on Amazon, it’s easy to get started if you know how to do it right.

Read on to find our tips for deciding what kind of merchandise to sell on Amazon to maximize your profit.

How To Pick a Winner

Several factors go into making an item a sellable item. You want to pick something popular, but not so popular that you won’t be able to beat the competition.

And you want to pick something nice, but not so nice that you can’t realistically make any money on it.

There’s a very specific balance to be struck, so we’ve laid out a list of criteria that will help you pick winning items to sell.

The kinds of items that will make you money will meet as many of the following criteria as possible – even better if the items you pick meet every point.

Check the Competition

You can get a good idea of what’s a good choice and what isn’t by looking at what’s already out there.

Looking at the listing of a product can tell you the following things.It’s easily searchable. If an item can’t be found, it can’t be bought.

Items that can be listed with several keywords and under several different categories are likely to get more exposure, and are therefore more likely to be purchased.

It isn’t too popular. If a similar item has more than 50 customer reviews, it’s probably too popular already, and you won’t be able to get a big enough piece of the market share to make it a viable choice.

It isn’t sold by Amazon. If something is already sold by a leading Amazon seller or another big-name brand, the chances of being able to beat their price or reputation is pretty slim.

It’s searched for a lot. If the type of product you’re considering buying isn’t searched for at least 100,000 times in a month, there isn’t going to be enough demand for it, and it probably won’t be a good investment for you.

It’s a popular seller. Listings for a similar item on Amazon will tell you what its Best Seller Rating (BSR) is. Look for a number that’s no higher than 5,000.

Do the Math

If you’re looking to make a profit sooner than later, you want to pick items with good margins. Look for items that meet these criteria.

Hits the sweet spot. You want your item to be priced between $$ and $$$. Any less and the seller fees will cut too much into your profit, and any more and you won’t sell enough of the item to make it worthwhile.

Covers your costs. The cost you pay for the item should only be 25 to 35 percent of what you plan to sell it for, so don’t buy items that cost enough to price you out of the sweet spot once you mark up the price.

You can sell it anytime. You’ll make the most money if you focus on items that aren’t seasonal, but rather would be wanted any time of the year.

It’s nice. You don’t want to sell cheap stuff. Make sure you’re selling items that are as nice, or nicer, than what the other guy is selling.

You can build on it. Selling an item that can encourage the sale of another item you sell is a great way to make extra revenue.

Shipping is easy as 1-2-3. Pick items that are 1) lightweight, 2) inexpensive to ship and 3) won’t be easily damaged in the shipping process.

Six Popular Categories of Items That Sell on Amazon

Now that you know how to pick a specific product that will sell well and turn a profit, here’s a list of six different categories to start searching for ideas for your first venture into selling stuff on Amazon.

Each of these categories is popular enough to be profitable, but not so profitable that the market is flooded already.

They still have room for finding a niche and unique items you can successfully sell. In any of the below categories, items that sell the best will be unique, fit into a particular niche and may even be private label-type items.

Sell Stuff on Amazon


Babies are born every day, and they grow quickly. Parents regularly need to buy things for their baby’s care, well-being and entertainment.

If you can attract a customer for a first-time purchase, you may be able to keep them as a repeat customer, thereby creating a constant revenue stream.​

Additionally, if you cater your items to first-time parents, you may be able to sell more to these excited customers. Many baby items are small and lightweight, so they will be easy and inexpensive to ship.

Home Goods

There always seems to be a new design style trending. Whether it’s industrial, boho or shabby chic, people like to buy decor items to fill out their home’s new look. If you can lock in a popular home décor item that will keep your profit margin high enough, you’ll likely be able to find a similar item in any style.

That means you’ll be able to keep selling without having to do new research for every change in trends.


With all the meal-kit subscription services rising in popularity, people just may be looking to make sure their kitchens are well stocked with cooking essentials such as cutting boards, towels, pot holders and the like.

Keep your wholesale to retail markup in mind, and don’t get carried away with kitchen gadgets that are too expensive to sell regularly.

Stick to basic items that every cook needs, and let the bigger retailers handle the expensive items.


While there are a lot of options for either men or women that will meet the above criteria, keep in mind that items that can be found in different categories get seen more, and therefore are more likely to be purchased.​

Items like scarves or T-shirts will work for both men and women and can be listed in two different places on Amazon.

However, if you find an item that meets all the rest of the criteria but caters to either men or women, it may still be worth pursuing.


Amazon makes it easy to give gifts with their Wish List section. You can check out the most wished-for items on their best-sellers page and find items to sell based on what people would like to have.

You can also check out the gift ideas section on the same page to see what items are given as gifts most frequently, at least according to the “This is a gift” option at checkout.

Gifts can fall under any category that Amazon sells in, so there’s a wide variety of items to choose from.


Whether purely aesthetic or completely functional, people love to complete their looks with accessories.​​ accessories

From jewelry to belts to gloves, accessories have a place in almost everyone’s closet.

Finding the right kind of accessory item to sell will take a thorough look at the list we gave you above, but if you do the legwork to find an accessory that meets as much of that criteria as possible, chances are you’ll have a great way to make money on Amazon.


There’s a lot of potential for turning a profit if you sell stuff on Amazon, but not just any item will make you money.

Careful research will help you discover good options that are likely to succeed.

It takes time and effort to figure out what is just popular enough, but most of the information you need is right on Amazon’s best-seller page and in the product descriptions of similar items throughout Amazon.

Make sure you stick to the parameters we’ve given you above, such as picking items that you’ll end up selling for $$ to $$$, items that fit into multiple categories and can be described with multiple key words, and items that are searched for at least 100,000 times a month.

Finding items that meet as many of those criteria as possible is how you will find success in selling on Amazon.

We hope our list of item characteristics and methods of research help you pick great items to sell on your own.

If you’re willing to do the work it takes to pick a successful item, you’ll be making money in no time as a seller on Amazon.

Featured Image: CC0 Public Domain by Alexas_Fotos via Pixabay

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