How to Monetize Your Blog For Success
In a world of side gigs, weekend hustles, and passive income many people want to know how to monetize a blog.
Because blogging is a great way to earn money in this new economy. But like most things, you can’t just jump in without the facts if you want to get it right.
Just look at some blogs, like Mashable, who earn an astounding amount of cash every month. How much? Try $2,000,000 a month.
We can’t promise you that kind of money, of course, but the concept is the same.
The people who learn how to monetize a blog the right way can go on to create a successful blog that readers love — and earns money. But those who don’t get the knowledge they need tend to struggle.
Do you want to learn how to monetize a blog?
Remember, you put a lot of work into your blog, and it’s okay to reap the rewards from it.
Luckily, you have plenty of legitimate ways to monetize your blog that won’t affect your reader’s experience when visiting. Read on to learn about the most popular — and successful ways to do it.
Did You Know? There are almost two billion websites and blogs. You can watch people add to the number in real time by visiting Internetlivestats.com.
What Is a Blog?
Chances are if you’re reading an article about how to monetize a blog, you already have one. But in case you accidentally put the cart before the horse, we’ll break it down for you.
Blog: a diary-style list of articles (called blogs) that bloggers write in an informal style. Readers of blogs feel as if they know the blogger because of the friendly way the blogger presents the information. This causes them to trust the blogger, who often uses that trust to sell products, services, and ads.
Why start a blog?
People start blogs for a variety of reasons, but most people fall into two categories.
- The blogger has a passion for something and wants to share it with the rest of the world — it could be finance, cats, health, or the color red.
- The blogger sees blogging as a way to earn passive income and learns how to monetize a blog to turn their passion into income.
Is It Really Possible to Monetize a Blog?
Success stories are all over the internet about how people quit their jobs after learning how to monetize a blog because they became instantly rich.
And while those stories are true, a lot of other people earn only a small amount from their blogs.
Here’s the bottom line:
The more you put into a blog, the more you will monetize it.
Blog Tyrant did a recent survey and found that bloggers earn the following annually:
4 percent don’t earn any money
6 percent of bloggers earn less than $10,000
5 percent of bloggers earn $10,000 to $30,000
5 percent earn $30,000 to $80,000
2 percent of bloggers earn $80,000 to $150,000
2 percent earn more than $150,000 per year
6 percent earn more than $1 million
The numbers are all over the place, aren’t they?
But the survey highlighted some other interesting facts.
4 percent of bloggers have been at it under a year
8 percent have been blogging 5 years or more
Those numbers seem to indicate that only a small percentage of bloggers put a lot of time into their blog every week. And a lot of them don’t stick it out.
When you want to learn how to monetize a blog, the first thing you’ll learn is that you need patience.
A lot of it.
A good blog is like good wine, the older it is, the better it becomes.
Traffic numbers matter
Neil Patel, one of the most successful bloggers out there, says blogs that receive 10,000 or more visitors a day don’t have to ask how to monetize a blog.
That’s because traffic of that magnitude offers so many opportunities.
But don’t lose hope yet:
You can monetize blogs that don’t get that kind of traffic — it just takes a little more work.
Patience is important
Another thing to remember is that it takes time when learning how to monetize a blog.
Experts say that it takes three to six months to make a part-time income blogging, while a full-time income takes one to two years.
Millions of blog posts get published every day. See for yourself by watching them get published in real time. In order to stand out, you have to differentiate yourself. How will you do it?
How to Monetize Your Blog: 8 Proven Methods
Now it’s time to talk about how to monetize your blog.
You can monetize a blog whether you have a million visitors a month or only 100. But the more traffic you have, the easier it will be to reap the financial rewards from it.
It’s important to know that even though you can employ all of these methods for any blog, higher-traffic blogs will make more money by using them.
Also, be sure to use a combination of the following methods to make money on your blog.
Offer online coaching
The online coaching industry is a $2 billion industry, and smart bloggers are taking advantage of it when trying to figure out how to monetize a blog.
Some people say that offering coaching services on your blog is the fastest method you can use when exploring how to monetize a blog.
And although the personal coaching industry is what most people think of when talking about coaching, it’s not the only type that you can offer.
Just about any blogger can learn how to monetize a blog with coaching services.
For instance, you can:
- Coach someone on how to ask for a raise
- Coach business owners on how to increase sales
- Coach moms on how to feed their kids healthy foods
- Coach teens on how to pass SATs
- Coach musicians on how to get more plays on Sound Cloud
- Coach home sellers on how to stage their homes
The key is to start.
Many online coaches offer their first few sessions for free to practice and to learn what their readers want. Then, after they have a little experience, they begin charging for their knowledge.
Focus on what you’re good at and think about a way to offer your knowledge in the form of coaching services. You can coach by phone, Skype, email, or in-person.
Develop online courses
When asking how to monetize a blog, another great solution is to develop online courses. The e-learning industry is predicted to reach $325 billion by 2025.
That’s a lot of online courses!
As a blogger, you already have an audience and a subject matter, so developing an online course should be a no-brainer.
One of the best ways to determine which online course you should develop first is to look at the Google analytics for your website.
Which page do most people land on, and how long do they stay? Is your site ranked on the first page for that keyword?
If so, that’s the first topic you should pick.
Did You Know? More than 70,000 people search Google for something every second of every day. Will your blog answer any of their questions?
You can host your online course on a number of platforms such as Udemy, Teachable, and Skillshare to name a few. The online platforms will walk you step-by-step in the process of creating your course.
Here are the steps to creating an online course:
Decide on your topic
Gather the research required to put together the course
Create a storyboard for the course
Get feedback from free students or testers
Make your online course public
Measure your success
And here’s the deal:
Your readers look to you as the expert in your industry. Some people would rather pay for a course that condenses all of the information into bite-sized nuggets and lets them learn at their own pace.
If you’re an expert in your subject matter, you’re the perfect person to create an online course about it.
And if you have trouble getting started, you can take an online course about how to develop an online course from a guy who makes $100,000 a year selling courses on Udemy.
If you’re a blogger, you already know how to write, which is why you should seriously consider selling eBooks when asking how to monetize a blog.
And whatever your niche is, that should be the topic of your book.
For instance, if you blog about dieting, write a book on the topic and then promote it to your visitors.
Blogger Sam from Financial Samurai claims to make $1,600 a month by selling his book, “How to Engineer Your Layoff” on his website.
Most indie publishers don’t make that much, but some do. Last year, about 1.3 billion eBooks sold on Amazon, most of them from Indie authors.
Some bloggers sell their books directory from their websites, and others use Amazon affiliate links to direct readers to the mega-site and earn royalties from the sale, plus an affiliate commission.
After all, if you’re writing about a topic and you’ve published a book on that same topic, your blog is the perfect place to promote it.
Here are the steps to selling an eBook on your blog:
Decide on the eBook topic:
Tie the topic into your blog
Write the book:
If you don’t want to write it yourself, hire a freelancer to do it for you
Proofread the book:
It’s best to hire a professional proofreader to do this for you
Format the book:
Ensure your book looks professional
Convert the eBook:
Depending on the platform, you will need to convert to a Mobi, PDF, or EPub file
Add the eBook to your website:
If you’re selling it there, be sure customers have a way to pay for it
Promote it to your audience:
Mention the book in blog posts and create a banner ad or other type of ad to remind them about it.
And here’s a great video on the topic:
Sell Physical Products
Because the blog makes you an expert on the topic, your readers are likely to buy these items from you because they trust you.
Doing this is easy:
To sell physical products on your website, you will need to set up an e-commerce platform if your blog platform doesn’t already have one.
And then you will have to decide whether to drop ship the items or ship them yourself.
Selling physical products is an extension of your blog. If you already sell digital products, use affiliates, and AdSense, your next logical step is to sell physical products.
If you don’t want to store the products yourself, here is a great video that explains how drop shipping works:
Create a sales funnel
If you have a blog, it only makes sense to offer some sort of product or service to your readers. Whether it’s an eBook, an online course, or a product, when readers become fans, they like to buy from you.
And one of the best ways to sell to them is to use a sales funnel.
A sales funnel is the channel that you put people through when they first connect with your blog.
Here’s how it works:
For example, they arrive on your blog from doing a Google search, and then because they like your content, they sign up for your email list.
You have autoresponders set up that automatically email your new subscribers a series of emails designed to build trust in you and your platform.
After a few emails, you send them the first offer, whether it’s an invitation to buy your eBook, your online course, a coaching session, or a product you sell on your website.
If the person decides to buy your offer, you give them the chance to buy an upgraded or additional item during the sale. This is called an upsell.
That is a sales funnel, and when asking how to monetize a blog, it’s one of the best ways to use your email list to do it.
This is where you market your blog, build your brand and attract new visitors
You get people to sign up for your email list by utilizing squeeze pages and free offers
You use your email list to send the new prospects offers
You sell them memberships, products, online courses or coaching, eBooks, or special new customer discounts ( always include an upsell in the offer)
If you’re going to learn how to monetize a blog, you have to understand how to utilize a sales funnel to scale up.
Partner with influencers
Seventy percent of all product launches fail — and that includes those launched on a blog.
It’s because of many reasons such as there is no market for it, a lack of advertising, or the company failed to follow through on its design.
For bloggers, one of the key reasons is that they didn’t get the product in front of the right people.
That can be difficult for some bloggers because they don’t yet have enough visitors to make the product or service visible.
But you can overcome that hurdle by partnering with influencers.
Influencers are other bloggers or social media stars who have a large audience that is interested in your type of product or service.
For example, if you offer an online course or coaching program for dieters, an influencer may run a blog about recipes for weight loss or about work out routines for overweight people.
Also called earned advertising, social influencers can boost a blogger’s product. One study shows that consumers trust earned advertising 92 percent more than paid advertising.
So, how do you go about getting influencers to hawk your wares?
By following these tips:
Look for influencers in your niche
When looking for influencers, you should find those whose audience shares the same concerns as yours.
Asking just any influencer isn’t going to effectively promote your product — you need to reach out to influencers who will reach your target market.
Here are a few ways to find them:
- Set up a Google Alert for your industry and contact any emerging influencers as soon as you hear about them
- You can use me to find people who are tweeting about your product or industry
- Buzzsumo lets you search for influencers using keywords
- Ninjaoutreach will let you search for key bloggers in your industry
Reach out to them
Once you’ve found the influencers you want to ask to promote your product or service, you need to get on their radar before the big “ask.”
Influencers typically get dozens to hundreds of asks every day, and if you’re not careful, you could end up lost in a pile of unanswered texts, emails, or DMs.
Instead, you should try and build a relationship with them.
Start by following them, commenting on their posts, and sharing their content. The more they see you interacting with them, the more likely they will be to say yes when you ask them to promote your product.
Pitch your proposal
After you’ve established a relationship with the influencer, it’s time to ask them to mention or promote your product. Remember, all some influencers have to do is mention a product and its sales skyrocket.
You will need to develop a customized pitch for each influencer you contact. Do this by studying their blogs or social media accounts and learning what they care about.
Then, when you send your pitch, don’t only ask them to do something for you — make sure it goes both ways.
For instance, instead of just asking them to mention you on their blog or include your product in a social media post, think about what you can offer them in return.
Here are some ideas:
Think About Offering Influencers the Following in Return for Promoting Your Product or Service:
In other words, if you offer them something in return, it will make your stand out.
And hopefully, that will get their attention enough and they will at least mention your product or service.
Working with influencers is a great way to help promote your blog, products, and services, but be sure to do it thoughtfully.
Remember, they get a lot of asks each day, and you don’t want to get lost in a pile.
For example, imagine that you wrote a blog about skydiving and recommended a particular set of equipment with a link to the manufacturer.
When one of your readers clicked on the link and bought the equipment, you would earn a commission on it.
A lot of bloggers make serious money from affiliate links.
When learning how to monetize a blog, affiliate marketing is one of the first things you should set up.
You will need to research the affiliate opportunities related to your industry, but after that, all you will have to do is insert the links into blog posts and collect the checks.
Here are some of the affiliate programs you should investigate:
Did You Know? By 2020, affiliate marketing spending will reach $6.8 billion. Will your blog share in some of the revenue?
Be sure to let your readers know when you engage in affiliate marketing by including a disclaimer on your website.
Here are some other affiliate marketing tips and tricks to learn from:
Types of Google AdSense Ads
Google offers various ways to display ads on your blog. They are:
How you’ll get paid
Google AdSense sets up an automatic deposit into your bank account. You will get paid once a month once you reach the threshold of $100.
If you don’t reach it at first, it will accumulate until you do.
It’s important to follow the rules
Whatever you do, don’t click on the ads on your site to earn money.
Google watches this closely, and many bloggers have lost access to the program for doing this.
In addition to this rule, here are a few more things you should know when learning how to monetize a blog with AdSense:
- You can choose how many ads to allow on your site
- If Google serves up an ad that is in direct competition to you or would offend your visitors, you can block it
- Google allows you to run A/B testing to determine which ads do better on your blog
- You can also run Google AdSense ads on your YouTube channel
- You can use the same AdSense account to run ads on multiple blogs
Here is a great video that shows how to earn money on Google AdSense as well as affiliate marketing:
Stay Consistent to Continue Earning
If you want to learn how to monetize a blog, one of the things you will hear time and time again is how important it is to remain consistent when blogging.
You fall in love with a blog and visit it a couple of times a week to see what the blogger has to say. And after a few months, the blogs stop coming.
Too many bloggers expect immediate results, and when they don’t get them, they give up.
But remember the statistics we quoted above:
It takes time for your blog to take off, and that means you won’t start earning money from it right away. Instead, know that if you stay consistent, the time will come when it begins to produce income.
Here are four ways you stay consistent with blogging:
How to Stay Consistent with Your Blog:
Here are a few more tips to keep your blogging on schedule:
How to Monetize a Blog: It’s Time to Tackle Yours
Whether you’re just starting your blog, or you’ve been writing for years, if you haven’t yet learned how to monetize a blog, it’s time.
After all, you put a lot of time and effort into your blog, and it only makes sense that you benefit from it.
Have you started monetizing your blog yet? If so, our readers would love to hear about your experiences in the comments below!
The post The First Step To Making Money Like Mashable: Monetize Your Blog appeared first on Techmasi.