Did you know that it’s possible to start a hosting business from home?
Think about it this way: you have a business that takes little to no resources to start up. There are ways you can start your own hosting company without having to invest in servers and expensive infrastructure.
How do you start a hosting business?
Read on to find out.
Define Your Hosting Company’s Brand
The first step in creating a web hosting business from scratch is to create a brand. You’re selling the same services as thousands of other hosting companies.
The one thing that will set your company apart from others is your brand. GoDaddy, as an example, built its brand on edgy commercials, positioning the brand as a rebel.
The campaign paid off as GoDaddy now owns a sizable share in the hosting market.
What will your brand be known for? You want to create a brand that positions your company as the go-to hosting company. It could be for local positioning, reliability, excellent service, or environmentally friendly hosting solutions.
Business and Marketing Plan
You do need to have a plan in place for your business. It doesn’t have to be long and elaborate, but you do need to know how you plan to get clients. You also need to look at your finances.
Hosting companies tend to compete on price, offering cheap shared hosting plans to bring clients in the door. With these plans, you need to know how many clients you need to be profitable and how you plan to get those clients.
Pick Your Hosting Partner
You’re going to be selling hosting services through another hosting provider. They’re going to be providing the infrastructure, so you need to make sure that it’s reliable.
You know that the things that matter most to your clients will be speed, uptime, and 24/7 service. Your job is to do your research on the different types of hosting plans and understand the terminology, such as the details of VPS.
Build the Operations Side of the Business
Your next step is to build out the operations side of the hosting business. You’ll need to have a smooth process for invoicing customers, billing, and customer service.
You’ll also have regular business tasks to deal with such as accounting and marketing.
The operations side will ensure that your business has adequate cash flow and your customers are getting the tech support that they need when they need it.
You may have an in-house staff that works support during office hours and then outsource support offshore outside of regular business hours. That allows you to have a life and have a business at the same time.
Bring Clients to Your Business
This step is really about executing your marketing plan. You should already have a plan and a budget in place to build a website.
Your hosting company is really functioning like an eCommerce store, where you drive traffic to your site and people will ask questions and then sign up.
Start Your Web Hosting Business
It’s exciting to know that you can start a web hosting business from home. In order to be successful, you need to have a strong brand, a solid plan, and the right hosting partner.
Want more business ideas? Check out these resources that you can use to build your business.
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