Whether you want to get in on the ASMR trend, review your favorite products or have a completely unique idea, a YouTube channel is an excellent way to help you get your name out there. After you gather a following, you may even be able to make money by placing ads in your content. Of course, the first step is to learn business for you on how to setup a YouTube channel.
Create a Google Account
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Google is the parent company of YouTube and requires users to have a unique Google account to create a channel. If you have Gmail, you already have a Google account and can use it to sign into YouTube. If you don’t already have one, you can sign up for an account on YouTube’s website. Click on the “Sign In” button at the top right and then click on “Create an Account” in the upper right corner of the next screen.
Next, fill in the requested information. This includes entering your name, creating a username, confirming a password and providing several other details. If your channel is for a business, use a business email account when asked to enter one. Choose your location, agree to the Terms of Service and click on the “Next Step” button.
Keep in mind that your Google username will be your moniker across all accounts, including YouTube and Gmail, so be sure to choose one that fits with the channel you want to create. It should be easy to spell and easy to remember. When prompted to upload a picture, use something that matches your channel. When you finish the creation process, you’ll receive an email to verify your account. Once you click the link, you’re ready for the next step.
Create Your YouTube Channel
Now it’s time to create your YouTube channel. Head back to YouTube’s main page and sign in with your Google username and password. At the top right corner, click on your profile picture to go to the Google Account Menu. Click on “My Channel” at the top right of this page, then click on “Create Your YouTube Channel.” Click on the “Edit” link to determine what information your viewers will see.
You’ll also see a section for activities that you’ll share with your viewers. This includes liking, commenting on and favoriting your videos, as well as subscribing to your channel. Check each one that you want people to be able to do and then click on the “Continue” link. You’ve now created your channel.
Change Your Account Settings
You can further customize your channel in the “YouTube Settings” section. First, you’ll want to create a custom URL. Typical YouTube URLs are a mix of numbers and letters that offer no personalization, aren’t SEO-friendly and aren’t easy to remember. A custom URL that uses your branded name makes it easier to promote your channel, allows for better SEO and is easier for your fans to remember.
You may also want to connect your account to social media. Doing so creates a status on connected accounts each time you upload a new video. You can also create one when you add a video to a public playlist or like a video or playlist. YouTube connects to Facebook and Twitter.
Change Your Privacy and Notification Settings
Your account settings also offer a tab to change your privacy settings. Depending on how open you are, you may or may not want to change these settings. In addition to deciding who can see that you’ve subscribed to a channel or liked a video or playlist, you can also determine whether people can contact you via YouTube and how they can do it.
You may also want to click on the “Email” tab to change your settings for receiving notifications. On this page, you can decide what information, if any, you’d like to receive via email. Change whether you receive newsletters or subscription notifications, as well as whether you receive emails about your channel analytics, among other things.
Brand Your Channel
Business for you is essential if you want it to become a recognized source of information. Start with your company logo, profile picture or any other graphics you intend to have on your channel. If you have experience with Photoshop or another high-end graphic design tool, you can use it to create your graphics. If you are inexperienced at graphic design or don’t have access to an expensive program, you can use a free online tool such as Picmonkey or Canva. These tools allow you to create professional-looking graphics in very little time, and Canva even enables you to build templates that you can reuse in the future.
When creating your graphics, use the same color scheme and fonts for everything. It is also important to consider how color and fonts affect viewers’ opinion about your channel. If you are talking about something highly professional or technical, stick to basic, traditional fonts and color schemes. If your channel is about a passion, hobby or something else considered to be entertainment, you can be more creative.
Be sure to fill out your channel’s homepage with some information about the information viewers will find in your videos. YouTube gives you the option to upload a channel trailer, too, so consider making a short video that introduces yourself, your niche and the types of videos you share. As you upload videos, you’ll also have the option to create playlists. Organize your videos according to the topic to make browsing or searching your channel easier for your viewers.
Finally, ensure you use the same branding across any social media platforms. If you use pink and blue as your color scheme on YouTube, you should use the same shades on Facebook, Twitter, and Instagram. Your username should be the same across all platforms as well.
Film Your First Video
Being in front of a camera for the first time is a jarring experience for many people. If you’re not used to filming videos, it is important to do a few practice runs before uploading anything to your channel. Depending on what you intend to do or talk about in your videos, it may also help to create cue cards and hang them out of range of the lens. Outlining your topic or creating notecards are good ideas as well.
Don’t forget to consider how you look on camera. The background should not be full of distractions. Unless your videos are specific to something going on in the background, a film in a quiet place without other people or pets in the room. The view behind you should be tidy. If you don’t have time to clean up, consider hanging a unique piece of fabric behind you as a backdrop. Remember to wear clothing that doesn’t blend in with your background so that you’ll stand out in the video.
Edit Your Video
Avoid uploading a video that hasn’t received any editing. Chances are, your viewers will notice distracting noises or places where you tripped over your words quite easily. Software programs like iMovie or Movie Maker allow you to edit your videos by removing parts, changing volume and much more. As a bonus and if it’s appropriate for your channel’s audience, you can also splice together any mistakes from all of your videos and upload blooper reels.
Upload Your Video
To upload your video, sign in to your YouTube account and click the camera icon at the top right of the page. A drop-down menu will appear with an option to upload a video. Keep in mind that uploading videos longer than 15 minutes requires you to verify your account via a phone call or text message from Google.
After your video has uploaded, YouTube will prompt you to enter information about it. Choose a title that clearly describes what the video is about and a thumbnail that is clear and looks professional. For SEO purposes, it is also important to fill in any keywords and to create a strong description of your video. This will help it to come up in search engines when someone searches for information on the topic you discuss.
Promote Your Channel
The final step is to let people know about your channel. Post about it on Facebook, Twitter, and Instagram. If your niche works for Pinterest or LinkedIn, you can also post about it there. It’s also important to engage with people. In addition to responding to comments or messages you get on your channel, find similar content, groups, and channels, and support their work as well. Not only will it get your name out there, but you may also make friends or get ideas for your own channel.
Start Setting Up Your Channel
While setting up the channel itself is quite easy, making it one that viewers will want to keep returning to will take more work. Still, YouTube is an excellent way to make your voice heard, whether making videos is a hobby or a business for you. Use this information on how to setup a youtube channel to help you start you start the game and begin uploading videos in no time.