The difference between marketing and advertising may sound like the same word for many people, but the truth is the two concepts are very different.
What Is the Difference Between Marketing and Advertising?
Unless you’ve been living under a rock, you’ve had exposure to advertising for your entire life. Advertising is everywhere, whether it’s the commercials we see on television or the giant billboards we drive by every day. There is tons of money in helping companies advertise to increase sales and attract more customers, a fact that is clear by the sheer number of advertisements we see on a day-to-day basis. In fact, advertising has become so ubiquitous that we all understand how it works for the most part, including the tactics that are being used to sell to us.
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For as much as we know about advertising, however, most people don’t know a whole lot about marketing. Many people would tell you that advertising and marketing are the same things; they are both methods of attracting customers and increasing sales for businesses. In reality, the two are very different. Advertising is just one of the many forms of marketing, and it must be used in conjunction with other marketing tactics to ensure optimal results. If you’re still not quite sure what the difference between marketing and advertising is, we’ve got you covered—keep reading to learn more.
What Is Advertising?
Advertising is the process of marketing that involves creating an advertisement, whether it’s visual or audio, to sell a product or promote a business or service. Advertising has been used for hundreds of years by all sorts of different civilizations. Advertisements you’ll commonly see include fast food ads, grocery store ads and insurance ads. All of these ads use subtly different tactics to attract a certain type of customer, called the target audience.
Once a company knows who its target audience is, it can begin marketing to that audience based on a general customer persona. For example, advertising to males ages 18-25 is much different from advertising to women who are 40 or older. The most important part of advertising is appealing to the person who you want to buy your product or service, so knowing who your audience is and finding a way to appeal to them is vital.
Common forms of advertisements include banners on websites, pop-up ads, commercials on television, billboards you may see while driving down the road, commercials on the radio and ads that play before you’re able to watch a video online. These advertisements are all created with the same purpose in mind, but the delivery varies greatly depending on the medium and target audience.
What Is Marketing?
Marketing is the process of strategically delivering a product to the market. Without marketing, great ideas may never see the light of day, or a product, which could have been huge, could fall flat on its face.
While advertising plays an important role in the marketing process, it’s far from the only factor at play. A successful marketing plan means combining many different elements of marketing, including pricing and distribution, customer support, market research, public relations, sales strategy and community involvement. All of these things support each other to create a strong and effective marketing plan.
Advertising is just one of the many parts of marketing. A complete marketing plan will involve plenty of advertising, but it won’t be complete if the other components of the plan aren’t in place.
Think of it this way:
Marketing is the entire sandwich while advertising is just a single component. You can have the freshest vegetables known to man on your sandwich, but it won’t be a complete sandwich unless you add meats, cheeses, and condiments. Marketing is only as great as the sum of all of its parts, so no one aspect of marketing is more important than another. You have to do good market research, make sure the product or service you’re selling is priced properly and distributed as it should be, and make sure you’re involved with the community, so you’re making a good name for yourself and your business.
Effects and Difference Between Marketing and Advertising
Effects of Advertising
Another reason that marketing is so important is the effect that advertising has on people. Have you ever been watching TV only to see an ad that leaves you thoroughly unimpressed? The tricky part of advertising is that it’s incredibly easy to do wrong, yet incredibly important to get right. When a prospective customer sees your advertisement, the last thing you want is for them to feel like you’re trying to sell something to them sneakily. Unfortunately, this can be exactly the effect that advertising has in some cases. The trick is in making your advertisement effective without undermining the intelligence of your target audience.
When advertising is done right, it’s a beautiful thing. People love to buy a product that they’ve heard lots of good things about, so a good advertisement can really draw in customers. And in modern times, commercials have been a popular spot to showcase sketch comedy–like bits that don’t really advertise anything at all. The best part is, these funny or quirky commercials are often the ones that stick in people’s heads the most, and they don’t feel like you’re explicitly trying to sell them a product.
Because advertising can have these effects, marketing as a whole is even more important. You need to conduct plenty of research and fully understand your target audience and the product you’re selling to make sure you aren’t creating tone-deaf advertisements that make customers feel alienated or like you see them as a piggy bank.
Effects of Marketing
Marketing is a bit more complicated, but the effect it has on the success of your product is incredible. The main reason for this is that marketing encompasses nearly every part of the sales process. From researching the market to determine your target audience and who your competitors are, to providing customer support. To make sure people are happy with their purchase long after they buy.
It is important to focus more on marketing as a whole than each individual component of marketing. Marketing only works at full capacity if each aspect is playing its part. So you need to make sure your marketing plan is balanced. Don’t focus too much on providing great customer service if you’re still having trouble getting involved with the community. Conversely, you don’t want to turn your focus away from customer service if that’s the largest problem with your product.
Difference Between Marketing and Advertising: Finding a Marketing Team
If you’re on the hunt for a good marketing team, it’s important to know what to look for. Before you go hiring anybody. Your marketing team is responsible for the success of your product. Just as much as the actual quality of your product is, so you need to choose them carefully.
Look for a marketing company with lots of experience. Especially if they have a lot of experience dealing with products or services like yours. You should also make sure the company you’re hiring doesn’t focus too much on any one aspect of marketing. You can always call in a third party if you need someone who’s an expert in market research or creative advertising. But your core team of marketing professionals should focus on the big picture.
Marketing plays such a large role in the success of a product. The easiest way to find a good marketing company is to look at the other products or services they have worked with. If a marketing firm has 10 different projects listed in the portfolio section of their website and all of them are huge successes. There’s a pretty good chance they can help you as well. However, a firm that has only worked with smaller products or products that failed quickly is a bit more of a gamble.
Like any decision, the most important part of finding a good marketing firm is doing plenty of research. And being patient. You never want to be too quick to choose a marketing or advertising company. Because you are putting the success of your business on the line. However, as long as you do plenty of research for the difference between marketing and advertising before you hire anybody, you should have no problem finding a solid company.
Difference Between Marketing and Advertising: Go Forth With Knowledge
The difference between marketing and advertising are a bit complicated—especially when you start talking in depth. Fortunately, there are professionals out there who can help you with all of your marketing needs. Without you having any prior marketing knowledge. However, your marketing plan will only be as good as the company you choose to hire.
Do your Research
If you do find a good marketing team, your life will be that much easier. Marketing ensures that your product is advertised to the right people in the right way. Giving you the best chance to succeed. It is a vital part of any business, whether you run a car wash or sell homemade candles online. Fortunately, you don’t have to be a marketing pro to make sure your product gets marketed in the right manner. All you need to do is do plenty of research on the difference between marketing and advertising. Even before you decide on a marketing company and let them take care of the rest.