February 12, 2019 – 5 min read
We’re less than a week away from Valentine’s Day so hearts, love poems, and the color pink are flooding all corners of the web.
Most folks will be busy writing romantic notes, taking special holidays, and declaring their love to their significant others. But, the celebration of love and friendship also provides a great opportunity for affiliates to boost their ROI, even if their vertical isn’t the most romantic.
Although some industries will find it easier than others, preparing a Valentine’s strategy will allow affiliates to take advantage of all the passion in the online world. That said, even organizations that operate in non-romantic industries can get a huge boost from the right approach to the Feast of Saint Valentine.
Let’s take a look at some tips and ad templates that help you build a winning Valentine’s Day strategy for software, gambling, and other non-romantic verticals.
Why is Valentine’s Day a Valuable Opportunity for Any Industry?
The Feast of Saint Valentine is celebrated by 53% of people in the US and that number alone represents more than 70 million folks. What’s more, projections suggest that the average person will spend a whopping $221 on gifts in 2019, which should amount to more than $30 billion in total collective spending.
After analyzing these statistics, it’s clear that Valentine’s Day poses a great opportunity for all companies. Even people that don’t celebrate this holiday will receive an estimated $9.5 billion in gifts, so there is no reason why you can’t take advantage of this passion-fueled occasion as well!
Non-Romantic Industries that Can Still Get Some Lovin’
It’s no secret that Valentine’s Day has always benefited some industries more than others. Travel, leisure, and retail are always among the leading verticals, but pretty much all affiliates can win during the festive season and get a hefty traffic boost.
Examples of non-romantic industries that can benefit from this holiday include, but are not limited to:
- Software and utilities
- Gaming and entertainment
- Currency and stock exchange
- Financial services and loan providers
- Gambling and casinos
Even if you operate in one of the verticals above, you can still create a Valentine’s Day strategy that allows you to benefit from it. There’s no need for a seasonal promotion; you can simply take something you’ve already tried and add a bit of Valentine’s flavor to the mix.
Hmm, but what about the ad format?
Without a doubt, the winning ad format for Valentine’s Day is Push.
It proved to be the best, when it comes to event-targeting strategies. Sporting events, sales, and big international holidays like New Year, Christmas, and (ta-da) Valentine’s Day are boosting engagement through the roof.
And where are the biggest Push traffic volumes for all these offers?
Yes, you got it right – in PropellerAds!
And what’s even better – you can fine-tune your targeting settings; you’ll be surprised to see how highly-specific our targeting features are.
And now, when you know, where to find awesome Push traffic, let’s get back to business.
15 Non-Romantic Valentine’s Day Templates for Boring Verticals
Just because your vertical isn’t the most glamorous and romantic it doesn’t mean that you can’t get a nice Valentine’s boost. To help you out, we’ve put together a collection of tips and 15 ad templates that help improve your performance on the Feast of Saint Valentine.
Copy as it is (not copyrighted, we promise) or get some inspiration from these templates 🙂 Or from these tips.
Gaming and Entertainment
Games come in a variety of forms, but the industry has never been known for its romanticism. You can take an alternative approach and target the single gamers as well as gaming couples out there on this day. Some will be longing for a partner while others will go full Valentine’s Grinch, so you can try approaches such as:
- Target gamer couples: Want to add Valentine’s fun? Challenge your second half now!
- The secret admirer saga: Is your secret admirer late? Kill some time with our game!
- Appeal to the single valentines: Singles need romancing too – Play for and with love this Valentine’s
Software and Utilities
Software and utility developers can add some romancing by focusing on the relationship between people and their devices, for instance:
- Devices need some lovin’ too: Want to show your machine [device] some love? Find the perfect utilities today
- Your mobile’s soul mate: Fast, slow, fast – Get it right on your Mobile with these utilities
- We’ve Got Your Back!: No Valentine = no problem! These [Practical Utilities] got you covered
Financial Services and Loan Providers
Payday loans can be used for a variety of reasons, which of course include spending an amazing Valentine’s Day.
- Find your other half: Want to declare your love? You don’t have to wait for Payday anymore!
- There is no one more important than you: Show love for yourself – Take out a payday loan and look out for #!1!
- A Valentine for family and friends: Love for all your folks – Celebrate with friends and family as well!
Currency and Stock Exchange
You may think that Forex is among the least romantic industries out there. But, you’ll be surprised to find out how well numbers and statistics related to love and happiness perform.
- Taking the leap of love: What’s life without risk? In Love and stocks, always take the leap!
- Inject excitement into your relationship: No fun on Valentine’s? Spice up your relationship with some stock volatility
- Fun version (sometimes it works better): Are you a stock market cowboy? Ride volatility with love
Gambling and Casinos
All players have love for the game, no matter which one they play. Gambling and casinos are no exception, so you should love the player and the game this Valentine’s Day.
- The more the merrier: Didn’t get a date? Great news, we need an extra player!
- Spins and games giveaways: Plenty of fish in the sea and plenty of free spins for game-lovers
- Play, in the name of love: Are you committed? Desire, passion, and emotion – spin the love
Top Offers for Valentine’s Day
Mobidea put together a list of the best offers to use on your Valentine’s campaigns.
Check them here.
If you want to learn more about our network or stay up to date with the best seasonal affiliate strategies, stay tuned to our blog!